Comete Gioielli Flagship Store by Alberto Apostoli

Posted by Dave on November 7th, 2008

Italian architect Alberto Apostoli designed this flagship store in Milan for Comete Gioielli.

Visit Alberto Apostoli’s website – here. Visit Comete Gioielli’s website – here.

17 Responses to “Comete Gioielli Flagship Store by Alberto Apostoli”

alexandre on 07 Nov 2008 at 3:55 pm #

boring
Steve on 07 Nov 2008 at 5:08 pm #

Yes alexandre, your comment is boring.

This store is better designed than 99% of the stores in this world. Have you ever spent any amount of time looking at retail store designs? I have. Very few stores do much more than simply fill a space with shelves and product. Very few stores hire a designer to help them do something even a little more than average. So when a company actually does put some effort into their store design, as Comete Gioielli has here, I applaud them and the designer they hired.

Try making more of an intelligent comment than “boring”
Dave on 07 Nov 2008 at 5:23 pm #

Alexandre, we don’t mind negative comments on Contemporist as long as people explain why they think the way they do.

In other words, articulate your opinion with constructive criticism, don’t just post one word negative comments.

The internet is full of people who make negative comments all the time, they’re called trolls: http://en.wikipedia.org/wiki/Troll_Internet

Please don’t be a troll.
alexandre on 09 Nov 2008 at 6:10 am #

why are people making such a fuss out of my personal opinion? i found it boring, can’t i? i have to like it? excuse me for thinking that the COMMENTS section was for commenting…
Dave on 09 Nov 2008 at 11:27 am #

Nobody said you have to like it, if you read my comment, you’ll see that I said it’s OK for you to have a negative opinion, just please articulate that opinion. In other words, explain your opinion by telling us why you think it’s boring, go into the details of the design and tell us why everything you see is not very interesting. If you’re not capable of doing that, then it’s also OK to not make a comment at all. One word comments don’t contribute much to any discussion.

Also, this is someone’s work, this is what they do for a living, and they provide the world with photos of their work, so we can all see what someone has done in places all over the world. If you enjoy seeing the projects on Contemporist, realize that it’s only possible because architects like Alberto Apostoli have provided the photos. So have a little respect for that, and don’t simply cast their work off as worthless with a one word flippant remark.
alexandre on 09 Nov 2008 at 3:50 pm #

it doesn’t matter if one word comments don’t contribute to discussions, cause i wasn’t trying to start a discussion… i was just saying i didn’t like it.

now come on. you say it’s ok for me to dislike it, but i have to “articulate” it because one word comments don’t contribute to some discussion i didn’t even wanted to happen. but if i had posted a good comment, saying i liked it, in one word, it wouldn’t add anything to a discussion either. but there would be no caomplaints. the complaints obviously weren’t because i didn’t contribute to SOME bizarre discussion, they were because i disliked it and said it.

if i had said “amazing!” would you guys tell me “doh, make more intelligent comments. explain why you think it’s amazing…”?
so the only person here that gets close to being a troll is steve…

the designer didn’t think he would please everyone, he knows there are people who dislike some of his works. having an opinion is not disrespectful. i would’ve been disrespectful if i had said that all of his works were boring just based on this particular one, or if i had said HE, personally, was boring…

this discussion (that couldn’t possibly be started by me cause my post was the first one) is just too childish…
Dave on 09 Nov 2008 at 4:23 pm #

Your one word negative comment not adding anything to the discussion is only part of the reason we ask you to articulate it, not the whole reason. One word positive comments don’t add much to a discussion either, but at least they’re not potentially disrespectful. Have enough respect for someone’s work to not simply condemn it with a single word. Support your opinion by describing in detail why you don’t like it. That’s all we ask.

The internet is full of people that spend all their time simply making flippant negative comments on everything everywhere they can. They fill discussions and conversations with negative comments simply for the purpose of being annoying and inflamatory. The best way to show that you are not one of these people is to make a well thought out comment that describes your opinion in detail, even if your opinion is negative.
Ayla on 09 Nov 2008 at 6:08 pm #

I am designer in Türkiye and I wish to have clients that hire me to do like this!!!

My last client make me buy stock cabinets and light from IKEA because they dont want pay for custom work on the store.

Much of clients is not creative, just think is not important to make nice special.

I want many things to do nice..Hello for everyone!
alexandre on 09 Nov 2008 at 7:35 pm #

I personally found it boring because:
-I personally find boring wavy lines that end abruptly in pointy shapes without aparent order;
-I personally find even more boring if these random wavy lines randomly end up in straight thick blocks without any flux in the movement of the design;
-I personally find boring pastel shades, they’re too “baby-room” and make me sleepy;
-I personally find boring the lack of shaping shadows and contrasts in the lighting;
-I personally find boring the use of plain backgrounds simply as backgrounds that don’t become actively unified with the other parts of the scene, but instead passively turn themselves down just to make the eye focus one particular aspect of the scene;
-I personally find it even more boring if these backgrounds make me focus on things to be bought…;
-I personally link, through my personal experience, the use of too-clear, too-white, too-hygienic spaces-to-sell-luxury-items with a high-class uncreative design tendency aimed at the maintaining of absolute beauty concepts that must be pleasant, easy-on-the-eye and never broken, revealing the public’s prude positions facing social standards.

A design makes a point, it reveals its purposes and implications through the revealing of itself, that’s what separates a designer from a builder or a shelf installer… From the moment a design hides behind “superior” forces such as public demand, beauty rules or the great-almighty-advertising-of-the-product-to-be-sold, then it loses its nature as a design. It becomes a blank, a nothing, a very boring nothing.

Gee, now that DOES sound less disrespectful than the word “boring”!

I know it might make no sense to you, or at least it will be hard to understand. I know it was hard for me to put into words the reason why i didn’t like it (but since it seems to be so necessary…)
Specially because english is not my native language, so I know it’s confusing, that’s why I won’t put pressure on you to understand it. I understand that there are people who will totally disagree with these personal views of mine, but I won’t consider their opinion a disrespect to me…
I still think, now more than before, that the first impression expressed by the word “boring” alone was much more communicable, understandable, effective and much less potentially disrespectful…
And I still can’t believe you thought I was trying to offend the guy, or starting a discussion. It’s really hard for me to understand how you just can’t see that my opinion means only what it means, and it’s each one’s interpretation that adds fuel to these imaginary feuds.
If I don’t want to use more than one word, I won’t. You guys can take this word and see anything you want to see in it, but that will be a speculation.
If you demand explanations for my opinions it only shows that you believe in universal values to which you think they’re not according. You might as well believe in god, karma, cosmic energy or santa, I don’t care, while you, on the other hand, care too much for things that really don’t matter. But now I’m going too far…

Back to the point, this “design” is dated, it’s dead, it’s voiceless.
In my opinion, it’s boring.
Dave on 09 Nov 2008 at 8:49 pm #

Alexandre, that is a good comment. The kind of comment that is interesting for people to read. You shared specific details that give everyone something to think about that maybe they didn’t notice before. I don’t understand why you seem so against this, because this is what makes comments worth reading.

Your latest comment is one of the best comments we’ve ever had on this website. Please post more like this.
alexandre on 10 Nov 2008 at 9:07 am #

Well, thank you. I’m not against posting comments like this. I’m against people telling me I MUST do it. I will post more comments like this, when I want. If I post one-word comments, it’s up to the person who reads it to give it a value (many people might think my last post was just as irrelevant as my first one). But that value will always be based on other relative personal values of their own, not solely on my supposed absolute point-of-view. I can’t blame other people for making me see things I myself choose to see in their words. You were not against my comment, you were against what you chose to understand from my comment.
But, yes, I understand it’s less dangerous if I am more specific.
Jeff on 11 Nov 2008 at 1:19 am #

I think it’s a nice store, but for a flagship store it’s a little small, isn’t it?

I suppose you don’t really need a lot of space for jewelry though.

I like the exterior facade.
Stofledning on 11 Nov 2008 at 1:05 pm #

Very nice store – and not boring at all. I might have chosen another background colour than the pink though
alexandre on 12 Nov 2008 at 11:40 am #

but i think it changes according to the light, as you can see in the first picture, where the background is green
Marianna on 13 Nov 2008 at 2:35 am #

TNX everybody… especially Alexandre… first time i want write comments – i’m only read before… i’m agree with Alexandre, but maybe “boring” it is to much… better only as usual and that really “baby-room” and pink colour for a girls – even if that colour change(green very light). And i think design of this interior it completely dependent on small area of that place! Many, many shops look similar because have small size.

But if YOURS check website Alberto Apostoli… can found more interesting projects:
http://www.albertoapostoli.com/

Also i’m agree with Ayla, because i work in Kuwait and have the same problem – my customer all time want something like his saw before or from IKEA or told me: “I wanna want interior like my friends!” So… it is so difficult do good work if you have really customer and owner.

Sorry… my English terrible …
nettobuild on 09 Sep 2009 at 2:02 am #

Beautiful store. But I would also have chosen another background colour.
architetto verona on 29 Aug 2010 at 11:09 am #

Hello,
I think it’s a great work and a great project.

I know alberto apostoli, he lives about 3 km from me!