SAKO Architects provided the interior design for this store located at the center of Harajuku, a part of Tokyo, where the visitors are able to experience Hangame, an online games portal for mobile phones, developed by NHN Japan Corporation.

From the architects:

The concept of the store is ‘the future park’ and we attempted to combine virtual element with real space opens to anyone.  It is not only the space where ‘organic principle’ and ‘inorganic principle’ stay together, but it represents the modern society consists of real and virtual environments.

The ‘organic principle’ consists of curved lines that create a space characteristic of a cave which is the various space that people can discover their own place to stay depending on each purpose and feeling while the different scenes unfold continually.  We attempted to create a space that people feel like snuggling up to the organic form that curves based on human body dimensions.  Visitors do not hesitate to enter the store because of the sense of closeness.  On the other hand, ‘Inorganic principle’ consists of white wall surface fixtures, neon tubes of ceiling illumination and mortar floor creates virtual character.  We used the lines which let neon tubes and the prevention of crack seam of mortar offset the forms of the wall surface fixtures. They stimulate curiosity of the visitors by synergy with the forms of the fixtures and lead them to the inner part of the narrow space.

Visit the website of SAKO Architects – here.

Visit the website of SAKO Architects – here.