Raffinati Store by Blazys Gérard
The design team of Alexandre Blazys and Benoit Gérard created the ultra-minimalist interior of the Raffinati store, located in Montreal, Canada’s Ogilvy building.
From Blazys Gérard:
The Raffinatti boutique took its conceptual inspiration from the folding and unfolding of the garment. First, a horizontal pliage holds the main garment area and its changing rooms. The second, a vertical intervention holds the second garment area as well as the service point of this high end shop.
The general impact is one of purity. A myriad of whites is used to climate different uses. In fact the serviced and principal circulation is in a glossy finish that allows for a reflection of the user. On the opposite side, the principal shopping area collects a more mat and architectural feel in order to soften the clothing of this line that caters to the female genre. The garments are suspended on sculptural and airy structures leaving the floor of this 600 square foot space empty of any clutter.
Visit the website of Blazys Gérard – here.
Photos : Steve Montpetit
Visit the website of Blazys Gérard – here.
alexandre on 16 Jan 2009 at 1:16 am #
if you like to buy clothes in a collective prison shower
Brom on 16 Jan 2009 at 7:06 am #
The store-lighting would give me the worst headache ever. And all the space, so much space. Too much. It’s just sad.
Dave on 16 Jan 2009 at 7:16 am #
In reality, the lighting is probably not as bright as the photos make it seem. The photographer probably used a slightly longer shutter speed than normal, which results in a brighter photo.
The whole store is only 600 square feet. That’s a very small store. Again, photographers often use techniques that make spaces seem larger than they really are.
Pedro Martins on 16 Jan 2009 at 7:57 am #
Hope they lend you a helmet at the store entrance. If not, those sharp edges will give you a headache when you hit them distracted with the clothes.
One must have ergonomic knowledge, and awareness, before entering the design field…
Just my two cents…
Fred on 16 Jan 2009 at 11:51 am #
@Pedro:
People have instinct: they started recognizing sharp angles between the age of 6 months and 1 year old, when they first experienced them on their foreheads.
I find it pretentious for designers to think their knowledge will save people from themselves. Ergonomics are important, but faith in people is even more important.
James on 16 Jan 2009 at 12:03 pm #
Wow, hard to believe this is inside staid old Ogilvy’s. What height are those sharp corners at on the racks?
Chris Mayfield on 31 Jan 2009 at 12:39 pm #
The lighting, feeling of the space and focus on the clothing is so refreshing. It’s so nice to have the racks that my kids hide in gone from the floor.
From a design perspective going this modern totally fits the mood of the clothing line. Good call.
kast on 03 Feb 2009 at 6:08 pm #
hope paris hilton didnt bump at the sharp rack .. obiously its too dangerous as we cant always avoiding an accident .the corner should be covered by woods etc to make it safe..
maybe the wall would be decorated by the model pict as i dont think this outlet is warm and inviting enough to let people drop off the money. there was no colour ,no focal point at all . its just plain and cold like a toilet as they used ceramic tiles that just the same in my bathroom …