“The Nogg” – A Modern Chicken Coop
The Nogg is a modern chicken coop that has been designed in the shape of an egg. Urban chicken keeping has become a growing trend, and The Nogg is designed to house 2-4 chickens in an aesthetically pleasing coop to compliment any garden.

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The nogg is a modern chicken coop that has been designed in the shape of an egg. It has been designed to house from 2-4 chickens and is to encourage domestic farming while adding a touch of playful elegance to sit beautifully in any garden, urban or rural environment. The nogg is designed to enhance and compliment it’s surroundings and fit sculpturally with this aesthetic assumption. The nogg aids and advocates the provenance of homegrown foods. Chicken keeping has become a huge trend in the last 18 months and makes an ideal pet with benefits that delivers fresh eggs in the morning.
The nogg is an enterprising collaboration between furniture designer and engineer Matthew Hayward and Creative Director Nadia Turan. It is a great example of how a random thought became a reality when a number of friends and relatives were excited about keeping chickens. It was upsetting to all of us how ugly, badly constructed and rudimentary the chicken coops were. It sparked a debate as to why we should be lumbered with an eyesore in our gardens. We decided to come up with an alternative chicken coop and a brand that would surprise and delight you just as much as those first fresh eggs will. It wasn’t long before we thought of the shape and design details and after an arduous, stressful year the nogg (prototype 01A) hatched.
The Design
Engineered and crafted by hand in the UK the nogg is made from strong cedar wood which is fresh scented and naturally antibacterial. Stainless steel trimming, locks & fasteners and the elevated glass dome gives the nogg a contemporary feel and is reassuringly safe and durable. It is Matthew Hayward’s ability to mix precission engineering with his inate empathy for materials and craftsmanship that makes his work quietly brilliant and makes this a beautiful and unique object above and beyond being a pretty cool chicken house!
There are many challenging design features encompassed in the nogg. The doors have been created with a stainless steel frame and ribbing to combat the possible effects of the elements. The innovative glass top twists and lifts to aid ventilation and is just one of the details that really elevates the idea of what a domestic coop can be. The nogg sits on a concrete base fastened with stainless steel rings that keeps it damp proof and stable.
The Brand
The brand has been developed by Nadia Turan who has used hand drawn illustrations combined with graphic elements to bring the nogg and those quirky chickens to life. The brand and overall concept portrays a fun sense of humour and belies a fastidious attention to what transpired to be a feat of innovative design and engineering solutions.
The Location
The nogg has been hatched on a fascinating plot belonging to Matthew. It is a cottage and grounds that sits among a chicken farm, cow fields, even a castle and sits on the edge of Luton airport’s runway strip! Matthew designed and built his own workshops and has engineered and constructed the machinery required to hold and build the nogg. His steadfast and almost fanatical adherence to hand made and traditional methods extends to the beautiful studio he built in his garden to use specifically for the nogg.
The Specs
Safe: Fox proof locks, latches and fixtures.
Ecological: Hand made from Cedar wood the nogg has a naturally fresh scent and is naturally resistant to bacteria
Easy to clean: With a large hatch there is easy access to the removable base tray inside.
Durable: Cedar wood was chosen for it’s strength and durability. As the nogg weathers it will get better with age.
Name: nogg (Prototype 01A)
Designed by: Matthew Hayward and Nadia Turan
Engineered & hand made by: Matthew Hayward
Date: September 2010
Materials: Sustainably sourced Cedar wood, 316 stainless steel, glass & concrete base
Size: Height – 1.2 m x widest diameter – 80cm
Visit The Nogg website – here.
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Alexandra on 27 Sep 2010 at 6:48 am #
This is great! Hopefully this will really catch on for better farming practices.
Mary on 27 Sep 2010 at 11:09 pm #
I saw this at Tent London. It’s nicer than many people’s homes!
meltdown on 28 Sep 2010 at 6:42 am #
Cool! Lucky chicken. Better condition than me!
shane on 28 Sep 2010 at 8:54 am #
I thought the whole point of urban farming was to simplify & reduce. The chicken doesn’t care
SPG on 28 Sep 2010 at 10:59 pm #
Prissy wine barrel
Jon on 28 Oct 2010 at 3:20 am #
Wine barrels are made purely for storage and seasoning of wine, so in that respect, perhaps this’ll do the same for the chickens come Christmas time! Also Wine barrels are cheaply made and have metal rings holding their shape, the Nogg is made by steaming wood and shaping it so is more akin to boat buiding or expensive furniture.
Louie on 07 Nov 2010 at 7:17 am #
Better use could be made of straight cut cedarwood, which would have resulted in a coop that 2-4 birds would actually fit into. The roosting pole is only long enough for 1 bird[LF]. I’d be frightened to put a bird of mine in that as it’d like as not loose its toes in the hinge affairs on the pophole[door]. How is it possible to clean it out?
Steve on 10 Dec 2010 at 11:10 pm #
My cat would like it.
rosalie on 19 Dec 2010 at 12:27 am #
its playful elegance and sits beautifully in any garden love the idea it fun and great!!!
hozoi on 21 Dec 2010 at 11:08 am #
for this quality home , i hope she make gold eggs ; )
fth on 15 Jan 2011 at 3:33 am #
it is very funny.but only one chicken stay in this house?you don’t eat any eggs:)
fth on 15 Jan 2011 at 3:35 am #
I am so sorry I didn’t see , this is for 2-4 chicken:)
Emma on 08 Feb 2011 at 4:26 am #
In response to Louie: There are more practical chicken coops but that is quite obviously not the point of the nogg. I believe the idea stemmed from looking at the pig ugly constructions most people have to house chickens and wanting to improve that so that people with small gardens don’t have to have an eyesore in taking up loads of room. Chickens are also much cleaner if you let them rummage around gardens instead of being penned into an enclosure, so the nogg looks to me like it’s purely for ousing them at night time, and looking good during the day while the chickens run about collecting grubs etc.
I for one think it looks fantastic and it makes me consider having chickens which I would not have done if it meant having an old fashioned eye-sore in my garden. Sure that is a bit pretentious, but I don’t spend hours of back breaking work in my garden making it look as good as possible (and enjoying it) only to then stick a butt ugly wooden crate in it! For me, the nogg solves this.
Julie Beard on 09 Feb 2011 at 9:54 am #
How much does it cost?
Amber on 17 Feb 2011 at 2:45 pm #
So, basically, a bunch of rich people who wanted to feel included in what they see as the latest trend in pet keeping were “upset” by the “pig ugly”, slapped together boxes that us common folk use. They then set out on a year long journey to right that wrong (for themselves, anyway) and came up with a $3,000+ glorified whiskey barrel that can hold a whopping 2 standard sized hens.
Real nice story. Yeah, I won’t be recommending this hen house to anyone.
Marsha on 18 Feb 2011 at 10:24 am #
How does one clean it? The only openings I see are too tiny or awkward.