Levi’s Sculpture by Ian Mcchesney
British architect Ian McChesney has sent us images of the sculpture he designed for Levi’s as part of the Regent Street Windows Project in London.

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Coinciding with the launch of the Levi’s® Water<Less jeans – made using significantly less water, this sculpture is based on water and fluidity – over 100 pairs of jeans are fixed together in the form of a giant whirlpool. The piece uses 120 pairs of jeans riveted together using over 1000 copper rivets. It measures 9.4 x 4.8m and is 3m high. It was designed by Ian McChesney and Fabricated by ‘millimetre’.
Visit the Ian McChesney Architects website – here.
Photography by glasshopper.net
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Cathi Walton on 10 May 2011 at 12:18 am #
INSPIRED!
ariana roberts on 10 May 2011 at 11:16 am #
very unique project… no one would have ever thought of something so cool!
James H Jones on 10 May 2011 at 2:44 pm #
Wow way to close to two of our projects done over 6 years ago. And since Maximilian’s Schell won an AIA award that year its kinda hard to say you never heard of it. Links below.
http://www.ball-nogues.com/#project-105
http://www.ball-nogues.com/#project-111
DDes on 10 May 2011 at 5:30 pm #
The inspiration from Ball-Nogues Studio is apparent but Ian has definitely improved on their work by using the garments as structural components rather than as decorative ornament.
Snack Arnold on 11 May 2011 at 10:30 am #
An artist developing a variation of an idea?! That is absurd! James get off your horse and take it as a compliment.
Stevie on 12 May 2011 at 12:47 am #
Uh, yeah, James… the Skin & Bones project is just, well, uninspiring and fairly uninteresting, and while the other one (Schell) is great (I saw it in person), it’s certainly not original itself, either… just another variation on a tensile surface broken up into smaller sections. There’s nothing new under the sun, and the Levis piece hardly stole any more from you than you stole from the those whose shoulders you stand upon. This Levis piece is cute, clever, fun, and well executed. Next time, just say, “I like it! It reminds me of some work we did, take a look…” Sounds much less pompous…