Tribal DDB Office by i29 Interior Architects
i29 Interior Architects have completed an office design for Tribal DDB in Amsterdam.
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Description from the designers:
Tribal DDB Amsterdam is a highly ranked digital marketing agency and part of DDB international, worldwide one of the largest advertising offices. i29 interior architects designed their new offices for about 80 people.
With Tribal DDB our goal was to create an environment where creative interaction is supported and to achieve as much workplaces as possible in a new structure with flexible desks and a large open space. All of this while maintaining a work environment that stimulates long office hours and concentrated work. As Tribal DDB is part of an international network a clear identity was required, which also fits the parent company DDB. The design had to reflect an identity that is friendly and playful but also professional and serious. The contradictions within these questions, asked for choices that allow great flexibility in the design.
Situated in a building where some structural parts could not be changed it was a challenge to integrate these elements in the design and become an addition to the whole. i29 searched for solutions to various problems which could be addressed by one grand gesture. At first a material which could be an alternative to the ceiling system, but also to cover and integrate structural parts like a big round staircase. Besides that, acoustics became a very important item, as the open spaces for stimulating creative interaction and optimal usage of space was required.
This led us to the use of fabrics. It is playful, and can make a powerful image on a conceptual level, it is perfect for absorbing sound and therefore it creates privacy in open spaces. And we could use it to cover scars of demolition in an effective way. There is probably no other material which can be used on floors, ceiling, walls and to create pieces of furniture and lampshades then felt. It’s also durable, acoustic, fireproof and environment friendly. Which doesn’t mean it was easy to make all of these items in one material!
Visit the i29 Interior Architects website – here.
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Michael St. Pierre on 25 Aug 2011 at 6:20 pm #
Not a drawer or shelf in sight. How very odd. Full points for style though.
leslie138 on 25 Aug 2011 at 6:24 pm #
I thought the designers have successfully created a work environment that truly reflects the culture of this company. By flooding the interior with nature light through the open plan layout, the employee’s concentration and performance can be kept at a pinnacle level. Furthermore, the use of grey and white tones throughout was able to create a sense of professionalism and cleanness within the work environment. Besides the functionality elements of the fabrics, the continuity has generated the unity needed within the office. This surely is an innovative project. Thank you for sharing.
DB on 26 Aug 2011 at 1:30 am #
Love the design, details and use of material but where is all the immediate storage one needs while working?
jimw on 26 Aug 2011 at 6:13 am #
Great design for photos….not so much for working. Personally, I would have found this more successful all white; the gray makes the space uninspiring and somber, even melancholy. A plastic pink flamingo is needed here.
BraD on 26 Aug 2011 at 7:18 am #
i guesse we don’t need storage any more, you just need your laptop. no more papers, no more pencils. that aside, i find the interior really well done. conception and execution.
Tweedo on 26 Aug 2011 at 8:11 am #
Nobody is allowed to use landlines, pens, paper, sticky notes, clips, binders, etc. Great.
This being a marketing agency, no colors?
Peter van der Veer on 27 Aug 2011 at 7:41 pm #
This is an environment where people can really think clearly about their purposes. Also, being immersed in extensive grey is ideal when working creatively with colour while the neutrality is an additional flux for clear thinking.
However, one tiny detail change would provide vast unrealised subliminal assistance for accelerating productive thinking.
Bench supports along the wall have not been considered at all. They are visually clumsy while they also intrude by inhibiting freedom of movement; their unnecessarily large size and placements is uncomfortably out of harmony with architectural and design rhythms and visual weights of the whole.
It is these sorts of details which subliminally underwrite dysfunction and (visually) insist that dysfunction should always exist in the workplace. A simple change will make many vast unforeseen differences.
If those benches were cantilevered, they will become visually weightless and impart it as a feeling: If the occupants are given the visual and physical absence of any (currently unnecessary) obstacles, it will permit their visual and physical freedom and reduce weighted down notions.
Such a small differences can subliminally fuel unencumbered freedom of thought and “invisibly” accelerate thought, efficiency, production and profits.
job on 27 Aug 2011 at 11:45 pm #
Amazing project! Such clear spaces, and a very subtile solution to gain good acoustics. (very important in open plan offices) I would love to work there.