Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz, have designed a Christmas tree made out of porcelain plates and cups.

You can visit the tree in the main square of Hasselt, Belgium, until January 6th, 2013.

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Project description

According to custom, every year at the beginning of December a traditional Christmas tree adorns Hasselt’s main square. But this year it looks a bit different.

In collaboration with local residents the city of Hasselt has made an impressive ‘Taste Tree’ out of old white plates and cups. White porcelain with a gold or blue design has also been incorporated.  The Christmas tree is 9 metres high and 6 metres in diameter. The tree is made up of around 5 000 items of crockery.
So who came up with the idea? Inge Vanluyd and Stefan Vanbergen of the creative agency Mooz: ‘At home we all have odd plates and cups which just don’t go with anything and as a consequence never find their way out of the cupboard. We noticed that friends and family also had ‘spare’ plates hanging around the house. This was enough to get us thinking about a creative destination for these everyday objects. That’s how we ended up with a porcelain Christmas tree in the city of Hasselt (Belgium) ‘The Capital of Taste’. We decorated the tree with objects which would otherwise have remained invisible’.

‘Such a Taste Tree naturally fits in very well in the Capital of Taste’, explains Karolien Mondelaers, Alderman for Culture. An awful lot of Hasselt’s inhabitants clearly feel the same way. In their hordes they brought along their ‘odd’ plates and cups. The result is an original tree which, with any luck, will regularly bring inhabitants, visitors and shopkeepers together over the Christmas period over a drink or a friendly chat!’

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Design: Mooz

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