Heart Shaped Bike Racks Installed In London

Artist Graham McLoughlin together with cycle rack manufacturer Cyclehoop, have created #HeartsOfLondon, an installation of 14 heart-shaped bike racks placed throughout London in support of the British Heart Foundation.

For our British readers, the installation includes an Instagram competition that can be followed @borough_cc or #HeartsOfLondonhl_110215_02

The artist’s description

My project #HeartsOfLondon installation, is a collaboration between myself and cycle rack manufacture Cyclehoop in support of the British Heart Foundation.

“As well as celebrating the journeys and relationships we make across London, the installations were created to generate support for the British Heart Foundation,” says McLoughlin.

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Anthony Lau, founder of Cyclehoop, adds: “When Graham approached Cyclehoop to collaborate on the heart-shaped bike rack, I was happy to help. It seemed like a great opportunity to celebrate a love of cycling while promoting secure bike parking in the city. Putting smiles on people’s faces and raise awareness for a charity we are passionate about.”

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Louise Parkes, Director of Fundraising at the British Heart Foundation, said: “I would like to thank Graham McLoughlin and Cyclehoop for choosing to support the BHF with these fantastic heart shaped installations. These installations will not only help to raise awareness of the BHF, but will also help us to raise money for lifesaving research which is helping to change the lives of those affected by heart disease every day. “I would like to encourage everyone to show their support for Grahams efforts by entering the competition and by texting LNDN86 to 70070 to donate.”

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It installation includes an Instagram competition that is sponsored by Tokyo bike, Borough luggage and Brooks England – who are providing product prizes for the best photos. The story can be followed on Instagram via @borough_cc or #HeartsOfLondon.

Artist: Graham McLoughlin

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