New Seating Designs by FRONT for Moroso
The collection makes a striking use of photographic images, an interweave of draped fabric and a photo of flying cushions, that are printed on a high-quality velvet used to cover two sofas and an armchair. The range is rounded off with a low table and a carpet with a picture of reflections of light and shadow ideally originating from a slightly open window, unseen, elsewhere. Therefore the creative process does not start from the product’s form but from a picture of that form. The work is centred around the manufacturing process, from design to finished product, in which the choice of photos and their processing are vital elements.