Birch water brand TAPPED, worked with UK based design studio Horse, to create a unique brand identity and package design, that would allow the buyer to easily distinguish it from other waters on the market.
Drawing inspiration from the birch tree (where the water actually comes from), the designers created a bottle to look just like the tree with the horizontal bark lines, but also added pops of color to catch the buyers’ eye.
The tall cylindrical shape, much like the actual tree, is made from 75% wood-based paperboard and is fully recyclable.
