To celebrate the 70th edition of Pitti Uomo (the most important men’s fashion event worldwide held in Florence 11/14 January), Marzorati Ronchetti has entrusted Sybarite with the task of creating a design concept which can furnish an area by combining aesthetics and multi-functionality. The result is a module which sits on the borderline between business, leisure, entertainment, and hospitality. All of this is expressed in an organic and free-flowing form with great technological potential.
The project came into being in order to furnish the Buyers’ Club, a room used by members of the National Chamber of Buyers which this year is working with Fashion Illustrated to organise meetings and roundtables.
The concept: starting from the necessity to furnish an area of relatively small size, while equipping it with a series of seating options which are functional and welcoming at the same time, a sculptured arc was designed surrounded by some satellite bodies and decorative elements.
The central structure manages not only to maximise the space available, but also acts dynamically by stimulating people to get close to each other and thus encourage interaction and conversation.
It is called Archetto and is conceived as an independent module which can furnish a multi-functional environment. In fact by means of a few simple decorative elements a coherent environmental identity is created.
The arc gradually expands until it becomes a kind of wrap-around backrest, to allow privacy but without creating a real barrier.
Designed to be an autonomous island, equipped with sockets to recharge mobile phones and computers, Archetto is simultaneously open and closed, a visible and a private place.
So it is a very versatile concept which can be tailored by the inclusion of loudspeakers and a wireless connection, to meet all needs in a single space.
These technical features, when combined with the enticing look and design, make Archetto suitable for bars, restaurants, public areas in hotels and also places of entertainment.
It can be tailored in terms of colour and also in terms of its technology, and so Archetto is a single solution to a very wide range of needs.
On the walls of the room, white metal panels amplify the depth of the area and are decorated simply with a series of magnetic hangers: black swallow tails which highlight the relationship between depth and surface.
A work desk, chairs and low tables complete the room’s furnishings, distinguished by the simplicity of the lines and the contrast between black and white.
Archetto is made of high density polystyrene covered in fibreglass and shaped by a CAD-CAM project, with a gloss paint finish. This technology makes the structure very light and, being divisible in 5 modules, it is easy to assemble and transport. A series of sockets is housed in the metal base of the structure.
Sybarite is a young architectural practice based in London which is distinguished by its ability to combine the use of modern technologies with a vision of form inspired by natural elements, by organic and free-flowing silhouettes. A very original style which in just a few years has enabled the practice to establish itself with projects realised worldwide for leading names in fashion.
Created in Cantù in 1922, Marzorati Ronchetti is now a leading company in the working of metals and specialises in stainless steel for works in the field of design, art, furnishings and architecture. The continuous search for new technologies, together with a well-established tradition of craftsmanship, has made the company an ambassador for Italian design abroad.
Proof of this comes from the joint projects with internationally famous architects and designers, such as Ron Arad, Antonio Citterio, Italo Rota, Mario Bellini, Peter Marino, Pierluigi Cerri, Norman Forster, Adam Tihany and many others.
Alongside its historic location in Cantù, Marzorati Ronchetti has opened offices in Milan, London, Düsseldorf, New York and, most recently, Dubai.
Visit Sybarite’s website – here.
Visit Marzorati Ronchetti’s website – here.