Avenue Road by Yabu Pushelberg

December 10, 2010

Yabu Pushelberg have designed the Avenue Road showroom in Toronto, Canada.


Description from Yabu Pushelberg:

Established as a showcase for seductive, sophisticated furniture, AVENUE ROAD is one of Canada’s premier venues for classic and contemporary furniture designs. The Toronto-based company offers a wide range of furniture, lighting and textiles by legendary designers such as France’s Christophe Delcourt and British designer Eileen Grey.

A three-level, 15,000 square-foot interior renovation of the former Consumers Gas Company building from 1907 – made its debut on June 1, 2010. The design-driven restoration is located in Toronto’s up-and-coming Leslieville neighborhood (currently benefiting from numerous major rejuvenation projects) where the gallery-like setting plays host to AVENUE ROAD’s carefully selected furniture designs culled from all over the world. The vast majority of the building’s historical qualities have been brought back to original form or strictly maintained in order to preserve the integrity of the space.

The custom-designed Toronto showroom space is simple and symmetrical, providing a flawless backdrop for the brand’s worldly furniture collections. As if entering a modern art gallery, Yabu Pushelberg has superbly emphasized the natural light and the vertical nature of the space, which unfolds into a series of vignettes as one continues to walk through. Guests entering the luminous main gallery will find themselves amongst the works of Konstantin Grcic, Arco and Atelier Vierkant, each brilliantly displayed underneath the main skylight. The combination of lofted ceilings and streaming light provides the ideal setting for showcasing both the collections and the ultra-modern space. And the latter section of the showroom appears as a walkthrough window connecting to the director’s office and the glass-encased boardroom.

Over and above the restoration itself, the project speaks volumes about the continued desire for quality, inspired design, which is evidenced by AVENUE ROAD’s recent growth and successes (they physically grew out of their old space) despite the challenging economic times. The showroom is a destination in itself and is unique in its concept – being a hybrid between a showroom and a gallery, where one can actually sit on (and purchase) the art. The historical qualities and intrinsic beauty of the building are certainly other important distinctions, however having these elements fused with the imagination and creativity from Yabu Pushelberg has spawned what is a very uplifting space.

Visit the Yabu Pushelberg website – here.