Blowing in the Wind Pavilion by Riccardo Giovanetti

November 4, 2011

Italian designer Riccardo Giovanetti has designed a pavilion for the Russian door company Sofia.


Description from the designer:

The project arises from the desire to create a direct relationship between the architectural form of the exhibition space with the form of the company’s logo.Architecturally the pavilion was conceived with a single element, repeated to create a hanging structure and a circular exhibition space, which allows light and air to pass through.

The construction of the pavilion has been studied in order to give the elements the appearance of being blown in the wind and thanks to gravity each element returns to it’s original position.The elements are made from high-density expanded polystyrene, a lightweight, compact and completely recyclable material. The final effect of the structure is impressive: a large white space of curvilinear shapes that float in the air embracing their inner environment.

Visit Riccardo Giovanetti’s website – here.

Photography by Emma Sofia Sjogren