Misewell at ICFF 2009

May 20, 2009

At ICFF 2009, we met the brothers Vincent and Paul Georgeson, the founders of Misewell, a Milwaukee, Wisconsin based furniture design and manufacturing company that was formed in the summer of 2008.

Judging by the amount of media attention Misewell has received, the crowds of people at their booth, and the winning of this year’s ICFF Editors Award for best new designer, they appear to already be well on their way in the business of designer furniture.

Visit Misewell’s website – here.

The founders of Misewell, brothers Vincent and Paul Georgeson:

The History of Misewell

The Georgeson brothers grew up south of Milwaukee, in Racine, WI. At an early age, they spent hours observing and assisting their father in the family workshop. The shop was housed in a two car garage fueled by a wood-burner and various hand-me-down tools. These times helped shape their decision to become industrial design students at the University of Wisconsin Stout, a five hour drive from home. The two had a three year overlap at university and spent many of the long journeys discussing the possibilities of furniture design, and the potential of designing their own furniture line.

After graduating, Vincent worked in the Milwaukee area with multiple product design and point of purchase firms. Each experience has given him a unique, new perspective on the potential of furniture design. In the past seven years he has exhibited furniture at various shows in Milwaukee and Chicago. Paul spent his first two years out of school working for a product design firm in Massachusetts. He then moved back to the Midwest to work for a Minneapolis based furniture design company. Both opportunities greatly expanded his manufacturing knowledge and design sense.

In 2008, they finally teamed up to pursue their dream. With Vincent in Milwaukee, and Paul in Minneapolis, dialogue between the two remains constant; weekend road trips, evening phone calls, and weekly video conferences keep things in motion. The two look forward to working in the same studio in the near future. The brothers hope to play a small role in improving the perception of American furniture design. To accomplish this, they feel it’s necessary to maintain a timeless aesthetic in combination with a well made, durable product. The furniture is simple, honest and functional.

Visit Misewell’s website – here.