Generator London by The DesignAgency
Generator offers cool, stylish and affordable accommodations. Their overall creative direction and design language has been crafted by DesignAgency, led by partner and Generator’s Creative Director, Anwar Mekhayech. Each location has its own unique style that reflects the local spirit and culture of its host city, while also maintaining a common aesthetic, and an emphasis on bold and exciting social spaces.
The restyled Generator London updates the original flagship of the growing chain of urban design hostels with Generator’s signature energy and a distinctly modern flare. Located in a former police station in Russell Square, a quick walk from Covent Garden, Regent’s Park and the British Museum, the interiors were refurbished to express the dynamism of London’s bustling streets.
The new design concept created by Anwar Mekhayech and his team from Toronto-based DesignAgency, in partnership with local architects ORBIT and Shoreditch-based art collective Acrylicize, plays with bold graphics, rich patterns, and British cultural icons to covey the spirit of London’s streets, weaving strands of history, culture and styles within Generator London’s diverse social and intimate spaces.
The design layers spaces, experiences and styles, while also aiming to form a cohesive interior that will invite, entertain and encourage travellers to make connections, relax, party, hang out and feel as though they have a comfortable home away from home. Generator London is the essence of this new brand of hostels, with industrial, classic, modern, graphic, mod design styles and a subtle homage to the history of London and its local flavor.
Photography by Nikolas Koenig