A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

 

Stone Fresh, a US based retail brand of frozen yogurts, juices, and energy snacks, approached design firm TRIAD China, to create their first two stores in China.

 

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

The first of the locations is located in Shanghai.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

When creating the brands visual identity, the designers went with bright playful colors.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

The vibrant colors have been used throughout the store, in the packaging and on digital platforms.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

The interior space is designed to invite customers to enjoy a relaxing journey, as a getaway from their day-to-day routines.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

Almost like escaping to the mountainside.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

With a triangular purple ‘yogurt mountain’ (where you get your yogurt)…

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

And a camping trailer, which is home to the toppings, as well as various pieces of picnic furniture located among the cone trees, and swings.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop

The Stone Fresh logo has been inspired from the shape of cupped frozen yogurt, and represents a layered, mountainous shape.

A playful theme of abstract trees and mountains were designed for this frozen yogurt shop


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