This Online Clothing Brand Created A ‘Try-On Truck’ To Park In The Street

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

 

Mobile Office Architects and Spiegel Aihara Workshop collaborated to design and develop a mobile retail store for online clothing brand, True & Co.

 

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

The design brief was to design a truck that would attract crowds, but also create an intimate and private customer experience within.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Popshopolis

Named the ‘Try-On-Truck’, the truck is actually a mobile lingerie store, as True & Co is an online store, without a real world location.  Inside there are four fitting rooms, with custom-designed millwork for storing undergarments.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

One side of the truck is a continuous wall of glass, on the other there are a series of transformable folding doors – providing entry, seating, and a checkout counter.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

This it the view looking down the inside of the truck.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

The truck also has the all-important fitting rooms.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by Bruce Damonte

You can see how the windows can be covered to provide privacy for the customers.

The 'Try-on Truck for True & Co., designed by Mobile Office Architects and Spiegel Aihara Workshop

Photography by SAW

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