Modern Living Meets Montreal’s History in a Striking Loft Transformation

July 8, 2025
A Montreal loft where industrial history meets warm minimalism. White oak volumes and original brick details create a space that's both raw and refined.

In the heart of Montreal’s Plateau Mont-Royal, La Firme has redefined what it means to live within history. Their latest project, Elmire, transforms a 19th-century industrial building into a refined contemporary home. Formerly a textile mill and Campbell’s soup factory, the structure now celebrates modern life while honoring its industrial roots.

Once a textile mill and Campbell’s soup factory, this 19th-century Montreal building now houses a refined loft that honors its industrial past with exposed timber beams, brick arches, and bold modern insertions. A striking blend of history and contemporary design.
Once a textile mill and Campbell’s soup factory, this 19th-century Montreal building now houses a refined loft that honors its industrial past with exposed timber beams, brick arches, and bold modern insertions. A striking blend of history and contemporary design.

Inside Elmire, heritage and innovation meet. La Firme preserved the raw beauty of original timber beams, arched openings, and brickwork, using these elements to guide a clean, structured layout. Modern white oak volumes were inserted to shape the space and offer discreet storage, while subtle stone details lend tactile warmth. These inserted volumes frame and organize each living zone, turning structural elements into functional design.

A Montreal loft where industrial history meets warm minimalism. White oak volumes and original brick details create a space that's both raw and refined.
A Montreal loft where industrial history meets warm minimalism. White oak volumes and original brick details create a space that's both raw and refined.

Slightly elevated from the rest of the condo, the living room offers clear sightlines to Mont Royal. This raised level creates visual drama while housing a pull-out guest bed tucked into custom millwork. The space is minimal yet thoughtful, blending comfort with practical elegance.

A split-level living room with views of Mont Royal, custom millwork, and a hidden guest bed. This space blends comfort, clever design, and elevated simplicity.

Inspired by the owners’ love of geology and food, the kitchen features a striking labradorite granite island paired with a bent stainless-steel counter and rich oak cabinetry. Behind its clean lines lie a hidden coffee nook, laundry, and water closet, all cleverly integrated without disrupting the flow.

A split-level living room with views of Mont Royal, custom millwork, and a hidden guest bed. This space blends comfort, clever design, and elevated simplicity.
A dream kitchen for food and geology lovers. Labradorite granite, stainless steel, and oak cabinetry hide a coffee nook, laundry, and more in one sculptural volume.
A dream kitchen for food and geology lovers. Labradorite granite, stainless steel, and oak cabinetry hide a coffee nook, laundry, and more in one sculptural volume.
A dream kitchen for food and geology lovers. Labradorite granite, stainless steel, and oak cabinetry hide a coffee nook, laundry, and more in one sculptural volume.

Tucked into one of the inserted oak volumes, the powder room is compact yet impactful. Thoughtful placement and quality finishes reflect the project’s consistent focus on form and function.

Tucked into a white oak insert, this powder room proves small spaces can still make a statement with thoughtful finishes and seamless integration.
Tucked into a white oak insert, this powder room proves small spaces can still make a statement with thoughtful finishes and seamless integration.
Tucked into a white oak insert, this powder room proves small spaces can still make a statement with thoughtful finishes and seamless integration.

Just beyond a preserved archway, the loft opens into a light-filled gallery and conservatory where the owners’ piano takes center stage. Framed by clean lines and soft natural light, this area becomes a quiet zone for creativity and reflection.

Framed by natural light, the loft's conservatory features a piano at its heart. A calm, creative space for music, art, and reflection in the home.
Framed by natural light, the loft's conservatory features a piano at its heart. A calm, creative space for music, art, and reflection in the home.

Elmire’s built-in shelving doubles as both storage and structure. Integrated into the oak frameworks, these shelves help define spatial boundaries and provide a continuous sense of flow, tying the spaces together visually.

Built-in shelves blend seamlessly into architectural oak volumes, offering storage and structure while keeping the visual flow calm and cohesive.
Built-in shelves blend seamlessly into architectural oak volumes, offering storage and structure while keeping the visual flow calm and cohesive.
Built-in shelves blend seamlessly into architectural oak volumes, offering storage and structure while keeping the visual flow calm and cohesive.

The bathroom embraces texture with a mix of tile and book-matched Calacatta verde marble. Five slabs form a seamless wall of subtle geometry. A band of glass blocks brings in natural light, offering a nostalgic nod to 1980s design while remaining highly functional.

Calacatta verde marble, soft tile, and retro glass blocks bring luxury and light into this modern Montreal bathroom with timeless flair.
Calacatta verde marble, soft tile, and retro glass blocks bring luxury and light into this modern Montreal bathroom with timeless flair.
Calacatta verde marble, soft tile, and retro glass blocks bring luxury and light into this modern Montreal bathroom with timeless flair.

In the master suite, custom cabinets do more than store clothes. One cleverly hides the owners’ wine collection, revealing how every element in Elmire blends purpose with personal meaning.

In this serene loft bedroom, custom cabinetry hides both essentials and surprises—including a wine collection. Modern comfort with a personal twist.

La Firme’s thoughtful intervention doesn’t overwrite the building’s past but enriches it, proving that true transformation begins with listening, to the structure, the context, and the people who will call it home.


Photographer: Ulysse Lemerise | Architects/designers: La Firme | Cabinet work: Atelier 13 | Natural stone: Ateliers Stoneage | Lighting: Lambert et Fils