This shop uses rope to define space throughout the store

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

 

TANDEM design studio have designed Yellow Earth’s flagship store in Melbourne, Australia. They were asked to create a unique and memorable shopping experience that improved brand awareness and raised perceived merchandise value.

 

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

The most noticeable part of the design is how rope has creatively been used to define the shop space.

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

The rope shopfront and suspended display cones have been inspired by knitted yarn, the rough textured floor references timber wool sheds, and steel frames that feature throughout the store are a reminder of tanneries, machine rooms and sewing floors.

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

As shoppers pass through the woven shopfront, they arrive at the central ‘best of’ feature zone that has been lit by felt lights.

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

Yellow Earth's Flagship Store by TANDEM design studio

Photography by Nic Granleese

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