![A modern ice cream shop with a bold blue interior.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-01.jpg)
Design firm SOLAR, has recently completed a new ice cream store in Madrid, Spain, that uses color to make a statement and entice people walking past.
![A modern ice cream shop with blue window frames that match the interior.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-02.jpg)
Named ‘BRANDO‘, the ice cream shop has a bold and bright blue interior that creates a fun and vibrant atmosphere.
![Named 'BRANDO', this modern ice cream shop has a bold and bright blue interior that creates a fun and vibrant atmosphere.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-03.jpg)
One side of the store is dedicated to the counter and display case that shows the ice creams on offer. The display case has a contrasting concrete base.
![This modern ice cream shop has one side of the store dedicated to the counter and display case that shows the ice creams on offer. The display case has a contrasting concrete base.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-04.jpg)
A large round light with an orange glow is a bright accent to the all-blue wall.
![A large round light with an orange glow is a bright accent to the all-blue wall.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-07.jpg)
Counter seating by the windows are located on the opposite wall, which includes brick that’s been painted to match the rest of the interior.
![A modern ice cream shop with a blue interior has seats by the windows.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-window-seating-110422-1113-05.jpg)
![A modern blue ice cream shop in Spain.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-window-seat-110422-1113-06.jpg)
The ceiling has also been painted in the same blue, allowing the ducting and light tracks to somewhat blend into the background.
![The ceiling of this modern ice cream shop has also been painted in the same blue, allowing the ducting and light tracks to somewhat blend into the background.](https://www.contemporist.com/wp-content/uploads/2022/04/blue-interior-retail-ice-cream-shop-110422-1113-08.jpg)