Dusty Pink Tiles Help This New Retail Store Stand Out From The Crowd

UK based interiors and branding studio, B, have recently completed a new Papersmiths retail store in Boxpark, Shoreditch.

Photography © Max McClure 2017

 

UK based interiors and branding studio, B, have recently completed a new Papersmiths retail store in Boxpark, Shoreditch.

As B and Papersmiths are owned by the same people, Sidonie Warren and Kyle Clarke, it was easy for them to put their minds together to create an out-of-the-box idea for the new Papersmiths location.

 

Along a row of similar sized stores, this new retail stationery shop stands out as they created a colorful interior that features European solid Douglas timber, speckled jesmonite and dusky pink encaustic tiles.

Photography © Max McClure 2017

Along a row of similar sized stores, Papersmiths stands out as they created a colorful interior that features European solid Douglas timber, speckled jesmonite and dusky pink encaustic tiles.


Along a row of similar sized stores, this new retail stationery shop stands out as they created a colorful interior that features European solid Douglas timber, speckled jesmonite and dusky pink encaustic tiles.

Photography © Max McClure 2017

As the retail space is quite narrow, they have used the walls to display the many stationery items. Collaborating with Nottingham based surface designer Katie Gilles, B were able to create bespoke jesmonite surfaces and display plinths.


This modern retail store has a variety of shelving designs, like this simple wood pegboard wall shelf.

Photography © Max McClure 2017

Some of the shelving, like this greeting card display is colored the same as the tiles, almost blending into the walls.


In this modern retail store, this greeting card display is colored the same as the dusty pink tiles, almost blending into the walls.

Photography © Max McClure 2017

Other shelves are simple floating shelves that allow the product to the the main focal point.


In this modern retail store, dusty pink floating shelves match the tiles on the wall.

Photography © Max McClure 2017

With these shelves, wood has been used and embedded slightly into the tiled wall, while dowels support the shelves, and on the wall, the jesmonite, with its freckled black and pink pigment, creates a unique backdrop for the colorful pens.


In this modern retail store, wood shelving has been used and embedded slightly into the tiled wall, while dowels support the shelves, and on the wall the jesmonite, with its freckled black and pink pigment, creates a unique backdrop for the colorful pens.

Photography © Max McClure 2017

In other areas of the store, simple wood shelves add a natural touch, and allow for a variety of color-organized products to be displayed.


In this modern retail store, simple wood shelves add a natural touch, and allow for a variety of color-organized products to be displayed.

Photography © Max McClure 2017

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