![A sculptural ceiling installation made from blue and white foam pyramids.](https://www.contemporist.com/wp-content/uploads/2020/08/sculptural-ceiling-installation-200820-1111-01.jpg)
Sculptural ceiling installations are one way a retail store can catch the eye of potential customers walking past, and a good example of this strategy is shown in the design of this ice cream shop.
![Blue and white foam pyramids were used to create a sculptural ceiling installation.](https://www.contemporist.com/wp-content/uploads/2020/08/ice-cream-parlour-interior-design-scuptural-ceiling-200820-1113-02.jpg)
Designed by Atelier Tobia Zambotti, the ice cream shop located inside the Perlan exhibition building in Reykjavík, Iceland, showcases a bold blue and white ceiling installation.
![A modern ice cream store with a sculptural ceiling installation](https://www.contemporist.com/wp-content/uploads/2020/08/retail-store-design-sculptural-ceiling-200820-1113-03.jpg)
The sculptural ceiling has been formed from acoustic foam pyramids that create an optical illusion, pulling visitors towards the focal point of the colorful ice cream trays.
![A modern ice cream store with a sculptural ceiling installation made from blue and white foam pyramids.](https://www.contemporist.com/wp-content/uploads/2020/08/sculptural-ceiling-installation-200820-1113-04.jpg)