LUKSTUDIO has shared photos of Aimé Pâtisserie, which is located in Shanghai, China, and is flanked by familiar coffee and donut franchises.
The designers explained, ‘that the challenge of the store is to stand out from its immediate chaos and appeal to the clientele from the close-by gentrified neighborhood. Our strategy is to dress this newcomer up as a white present.’
The unwrapping experience of the Aimé gift box has been translated into the physical store, with the idea of layering appearing when we lift one semicircular translucent paper after another to discover the colorful macarons within. This opening sequence gives form to the overhead storefront design, while the window display made of four translucent layers attracts passers-by to explore inside the store.
Beyond the 14-foot (4.5m) retail storefront lies a turning L-shape layout divided into 2 zones: the foyer with bar seating and the display counter at the back.
The 29-foot (9m) long counter showcases macarons and other goodies in perfect order, while the illuminated feature wall is composed of stacked gift boxes at various states of opening drawing one’s eyes up to the ceiling where the whimsical pattern continues.
The versatile modular system allows for necessary wall display shelves, and ceiling openings for spotlights, speakers, and security devices.
Here’s a look at the drawings for the patisserie.
